VITA OF DANIEL FLORES DURAN, Ph.D.

Office Address:
Associate Professor
Department of Business Administration
13406 Philadelphia Street
Whittier, CA 90608
Tel: 562.693.3259
Fax: 562.907.4956
dduran@whittier.edu
 		 Home Address:
8103 Catalina Avenue
Whittier, CA 90602
Tel: 562.693.3259
duran1946@msn.com
EXPERIENCE  
Currently hold position of Associate Professor in Business Administration Department at Whittier College. Previous academic experience includes occasional and part-time teaching of undergraduate and gradual level business, library and information science courses at several colleges and universities.

Most of last twenty-five years of career experience involved building teams and leading new initiatives in Marketing, Sales, Operations and Systems Integration disciplines with the Energy, Information Technology and Telecommunications sectors. Primary accomplishments during business career associated with designing and implementing innovative business development initiatives in deregulating and changing markets, both domestic and international. Summary of core skills and focus include:

•Developing and delivering management educational programs for industry transformation

•Holding senior manager and executive roles in sales, marketing, and operations disciplines

•Applying and teaching of account management and consultative selling techniques

•Developing and implementing domestic and international business strategies
 

•Executing business turn-arounds in changing and/or deregulated industries

•Developing and implementing innovative IT products/services and Integrated Systems

•Improving Customer Service levels in competitive markets

•Negotiating marketing and operations alliances with domestic and international firms

•Leading entrepreneurial systems integration businesses in Pacific Rim and Latin American

BUSINESS AND PROFESSIONAL EXPERIENCE  
Whittier College, California
Associate Professor

Mentor students and teach following undergraduate courses in Business Administration:		 6/02 - Present
 

 
  • International Business
  • Managing Multi-National Corporations
  • Operations Management
  • Management Information Systems
  • Business Applications with Computers
  • Seminar: Introduction to College Writing
  • International Marketing
Developing International E-Commerce Business Plans  
California State University-San Jose
Adjunct Professor		 Fall 2003 - Present
 
Teach on-line “virtual” graduate level courses:  
 
  • Ethnic Collection Development
  • Information Organizations and Management
California Sate University-Channel Islands
Camarillo, CA
Visiting Assistant Professor		 Spring 2003
Taught Business Operations 320 course in Spring 2003.  
Science Applications International Corporation
McLean, VA and Los Angeles, CA
Director, Commercial Business Development		 9/01 – 9/02
Recruited to develop and implement private sector energy business marketing strategy:  
 
  • Developed new business marketing plan to grow private sector revenue by $35M over 3 years
  • Created and launched Energy Services Outsourcing (ESO) marketing and sales strategy
  • Developed strategic alliances with IT/Portal Firms, equipment and software firms
  • Developed industry specific risk management and deal structures
Sempra Energy Solutions
Los Angeles, CA; Vice President and Practice Leader		 2/99 – 9/01
Recruited to turn-around performance of Sempra’s Midwest natural gas sales operation then returned to Los Angeles to develop and lead national accounts marketing and sales programs:  
 
  • Increased Midwest sales by 30%: Reduced operating expenses, improved margins
  • Established sales enabling and business alliances with national and industry groups
  • Developed and implemented multi-segment, multi-region National Accounts Program
  • Structured and closed innovative energy deals, including risk management
  • Implemented market and products/services expansion in newly deregulated states
  • Conducted due diligence for mergers and acquisitions of energy companies and business books
Edison Enterprises
Irwindale, California; Director Edison Utility Alliances		 3/98 – 12/98
Developed and implemented innovative corporate strategy to market new retail products and services to other utilities and Energy Service Providers:  
 
  • Executed innovative national alliance marketing strategy to 125 utilities
  • Conducted negotiations with senior executives at over 30 utilities
  • Led contract negotiations with utilities, affinity partners, and service providers
  • Structured and closed first major co-branding agreements outside of California
PacifiCorp
Pasadena/San Ramon, CA and Portland, OR; California Sales Director		 6/97 – 3/98
 
Developed PacifiCorp’s Direct Access marketing strategy and implemented field sales strategy for selling electricity and value added products and services to California’s market:  
 
  • Recruited, trained and led statewide team of Account Managers, operations and support staff
  • Developed and executed retail energy commodity/services strategy to California’s top 500 firms
  • Developed proposal response strategy and negotiated multi-million contracts
  • Developed alliances with industry/trade associations, utilities, and government agencies
Southern California Edison
Rosemead, California; Unit Manager, Manufacturing & Commodities 		1/95 – 6/97
Recruited and led team of forty marketing and service managers and support staff to retain and build revenue base for top 100 customers representing approximately $750 Million of annual revenue:  
 
  • Conceived successful marketing strategy to retain most profitable base of customers
  • Developed business case and implemented strategy for marketing cores services to external clients
  • Led recruitment effort to build top line marketing, sales and technical management team
  • Led team that developed and implemented SCE’s Automated Marketing Information System
Sat-Networks International
Jamul, California and Mexico City, Mexico; President		 3/94 – 12/94
Profit and Loss responsibility for Systems Integration firm that designed, implemented, and maintained advanced IT systems for voice and data networks in US and Latin America:  
 
  • Restructured traditional engineering firm into Systems Integration firm and grew business by more than 500%
  • Negotiated acquisition of Mexico City based IT and established Network Operations firm
  • Implemented spectrum of first Latin American Internet and Private Network Systems
  • Negotiated strategic alliances with Mexican Govt. Department of Communications and Transportation
  • Opted to leave firm after managing merger with Mexican based partner
Pacific Resources and Management, LTD.
Los Angeles, California; Chairman
Founder and CEO of MBE (Minority Business Enterprise) Systems Integration firm 		3/93 – 3/94
 
 
  • Established firm that designed, installed and operated leading-edge Distance Learning, Video Arraignment, and other applications for the Education and Legal markets
  • Clients included Maricopa County Community College District, CSU-Long Beach, and NEC
NEC America, Inc.
San Jose and Los Angeles, California; Marketing and Sales Director of Computer and Communications Division
 		 1987- 1993
Conceived and executed national corporate marketing and sales program to stimulate sales of computer and communications technologies and services:  
 
  • Developed national marketing and sales strategy targeted at Fortune 250 and Pacific Rim firms
  • Established strategic alliances with industry associations and government agencies
  • Developed applications integrating VSAT, FOTS, OCR, and Cellular technologies
  • Sold IT Applications based systems representing total revenue stream of $175M
American Telephone and Telegraph
Los Angeles and Pleasanton, California 		 
National Account Operations Manager 1981 - 1987
 
  • Built fourteen state Regional Service Management Team for deregulated telecom markets
  • Negotiated Volume Purchase and Service Agreements with Fortune 250 firms
Los Angeles; National Accounts Sales Manager 1983-1984
 
 
  • Directed multi-state team responsible for telecom marketing and sales to Fortune 500 Companies
  • Established my regional sales team as top regional and national performer
  • Conceived executive marketing and selling program for Pacific Rim international clients
Basking Ridge, NJ; Product and Market Manager 1981-1982
 
  • Developed corporate marketing and new product training programs
  • Delivered marketing seminars to all Regional Bell Operating Companies
  • Delivered executive presentations on market transformation to Baby Bells
Pacific Telephone and Telegraph
Los Angeles, California; Account Executive
 		 1979 - 1981
  Developed and marketed multi-state telecommunications; top Branch performer
Palos Verdes Library District, CA
Palos Verdes, California; Regional Director 		1977 - 1978
Directed a nationally recognized public library system  
Richmond Public Library
Richmond, California; Librarian and Project Director 		1970 - 1973
Developed new informational and referral services for culturally diverse groups  
EDUCATION  
2000
 		 Graduate of First Latino Leadership Institute, UCLA Graduate School of Management
1989-1990 Graduate of Executive Program; UCLA Graduate School of Management
1973-1977 Ph.D., Library and Information Science; University of Wisconsin, Madison
1969-1970 Master of Library Science, University of California, Berkeley
1965-1969 Bachelor or Arts Degree, Political Science, University of California, Berkeley
CLASSES TAUGHT  
Whittier College
Dept. of Business Administration		 International Business BSAD 350
  Management Information Systems BSAD 341
  Business Applications with Computers BSAD 240
  International Marketing BSAD 423
  Developing Int. E-Commerce Business Plans BSAD 390
  Introduction to College Writing INTD 100
California State University
School of Library and Information Science
San Jose and Fullerton		 Ethnic Collection Development SLIS 266
  Information Organization and Management SLIS 204
California State University
Channel Islands		 Operations Management
(Undergraduate)		 Business 320
University of California, Los Angeles
Graduate School of Library and Information Science		 Introduction to Audio Visual Technologies  
  Chicano Bibliography  
University of Arizona, Tucson Information seeking Behavior of Etholinguistic Populations  
  New and Emerging Technologies
(Graduate School of Library and Information Science)		  
Golden Gate University International Telecommunications
(MBA in Telecommunications Program)		  
     
FELLOWSHIPS, GRANTS, AND AWARDS
2000 Sempra Corporate Award for “Minority Business Champion”
2000 Sempra Fellowship to attend UCLA Latino Leadership Program
1989 NEC Global Fellowship to attend UCLA Executive Leadership Program
1976 US Office of Education LSCA Research Award ($18,000)
1973-1976 US Office of Education Title IIB Doctoral Fellowship
1974-1975 Ford Doctoral Fellowship
1971-1972 California State Library Demonstration Award ($250,000)
1969 Fellowship from Latin American Library
1969 University of California Graduate Fellowship
PUBLICATIONS
 		  
Books: Daniel F. Duran and Michael Schmidt. Energy Services Outsourcing (Vienna, Virginia: Public Utility Reports, Inc., 2002.

Daniel F. Duran. Latino Communications. (New York: Arno Press, 1980)

Daniel F. Duran. Latino Materials. (Santa Barbara, CA: ABC-CLIO and Neal-Schuman, 1979)
Other Publications: ‘A Grounded Design Approach for Outsourcing.” In Conference Proceedings of The International Business and Technology Research Conference, Las Vegas, Nevada, October, 2004 (Co-authored with Dr. Jeffrey Decker and Lana Nino, CPA, MSBA)

“The Confluence of E-Book Architectures and Web Anchored Syllabus Construction.” In Proceedings of Ed-Media, World Conference on Educational Media, Hypermedia & Telecommunications, Honolulu, Hawaii, 2003

“Transforming the Energy Business: New Sales and Marketing Channels.” In Proceedings of Product Development Marketing Association, Atlanta, Georgia, October, 1998

“Reforma.” In the ALA Yearbook, Chicago, ALA, 1979

“Informational Status and the Mass Media: The Case of the Urban Poor.” Collection Building, 1:1, 1978, pp. 49-60

“Bilingual-Bicultural Resource Series.” Set of 4 guides used by elementary and secondary school teachers. Madison, Wisconsin: Department of Public Instruction, Equal Educational Opportunity Office, 1976-1977

“A Comparison of Jamaican and Puerto Rican Library Development.” In A Search for New Insights in Librarianship: A Day of Comparative Studies, edited by William L. Williamson. Madison, Wisconsin: Library School, University of Wisconsin, 1976

“The Librarian as Street Artist.” In Progress in Urban Librarianship, compiled and edited by Theodore Samore. Milwaukee, Wisconsin: School of Library Science, University of Wisconsin, Milwaukee, 1974

“Media, Mobility, and Minority Manpower: Concept for Total Library Service.” California Librarian, 34, January 1973, pp. 49-60

“Library Service to the Non-English Speaking.” In the ALA Yearbook, Chicago, ALA, 1976, p. 250
RESEARCH AREAS  
  Outsourcing Design and Strategy
Renewable Energy Policy
New Technologies & Infrastructure Platforms for Content Management
Organizational Change and Business Process Reengineering
Entrepreneurial Approaches to International Business and Marketing
Electronic Commerce and Business
Information Seeking and Utilization
Mass Media Research Methodology
Information Technology