Office Address:
Associate Professor
Department of Business Administration
13406 Philadelphia Street
Whittier, CA 90608
Tel: 562.693.3259
Fax: 562.907.4956
dduran@whittier.edu
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Home Address:
8103 Catalina Avenue
Whittier, CA 90602
Tel: 562.693.3259
duran1946@msn.com |
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EXPERIENCE |
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Currently hold position of Associate Professor in Business
Administration Department at Whittier College. Previous
academic experience includes occasional and part-time
teaching of undergraduate and gradual level business,
library and information science courses at several colleges
and universities.
Most of last twenty-five years of career experience involved
building teams and leading new initiatives in Marketing,
Sales, Operations and Systems Integration disciplines with
the Energy, Information Technology and Telecommunications
sectors. Primary accomplishments during business career
associated with designing and implementing innovative
business development initiatives in deregulating and
changing markets, both domestic and international. Summary
of core skills and focus include:
•Developing and delivering management educational programs
for industry transformation•Holding senior manager and executive roles in sales,
marketing, and operations disciplines
•Applying and teaching of account management and consultative
selling techniques
•Developing and implementing domestic and international
business strategies
•Executing business turn-arounds in changing and/or
deregulated industries
•Developing and implementing innovative IT products/services
and Integrated Systems
•Improving Customer Service levels in competitive markets
•Negotiating marketing and operations alliances with domestic
and international firms
•Leading entrepreneurial systems integration businesses in
Pacific Rim and Latin American |
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BUSINESS AND PROFESSIONAL EXPERIENCE |
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Whittier College, California
Associate Professor
Mentor students and teach following undergraduate courses in
Business Administration: |
6/02 - Present
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- International Business
- Managing Multi-National Corporations
- Operations Management
- Management Information Systems
- Business Applications with Computers
- Seminar: Introduction to College Writing
- International Marketing
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Developing International E-Commerce Business Plans
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California State University-San Jose
Adjunct Professor |
Fall 2003 -
Present
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Teach
on-line “virtual” graduate level courses: |
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- Ethnic Collection Development
- Information Organizations and Management
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California Sate University-Channel Islands
Camarillo, CA
Visiting Assistant Professor |
Spring 2003 |
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Taught
Business Operations 320 course in Spring 2003. |
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Science Applications International Corporation
McLean, VA and Los Angeles, CA
Director, Commercial Business Development |
9/01 – 9/02 |
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Recruited to develop and implement private sector energy
business marketing strategy: |
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- Developed new business marketing plan to grow private
sector revenue by $35M over 3 years
- Created and launched Energy Services Outsourcing (ESO)
marketing and sales strategy
- Developed strategic alliances with IT/Portal Firms,
equipment and software firms
- Developed industry specific risk management and deal
structures
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Sempra Energy Solutions
Los Angeles, CA; Vice President and Practice Leader |
2/99 – 9/01 |
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Recruited to turn-around performance of Sempra’s Midwest
natural gas sales operation then returned to Los Angeles to
develop and lead national accounts marketing and sales
programs: |
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- Increased Midwest sales by 30%: Reduced operating
expenses, improved margins
- Established sales enabling and business alliances with
national and industry groups
- Developed and implemented multi-segment, multi-region
National Accounts Program
- Structured and closed innovative energy deals,
including risk management
- Implemented market and products/services expansion in
newly deregulated states
- Conducted due diligence for mergers and acquisitions
of energy companies and business books
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Edison Enterprises
Irwindale, California; Director Edison Utility Alliances |
3/98 – 12/98 |
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Developed and implemented innovative corporate strategy to
market new retail products and services to other utilities
and Energy Service Providers: |
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- Executed innovative national alliance marketing
strategy to 125 utilities
- Conducted negotiations with senior executives at over
30 utilities
- Led contract negotiations with utilities, affinity
partners, and service providers
- Structured and closed first major co-branding
agreements outside of California
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PacifiCorp
Pasadena/San Ramon, CA and Portland, OR; California Sales
Director |
6/97 – 3/98
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Developed PacifiCorp’s Direct Access marketing strategy and
implemented field sales strategy for selling electricity and
value added products and services to California’s market:
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- Recruited, trained and led statewide team of Account
Managers, operations and support staff
- Developed and executed retail energy
commodity/services strategy to California’s top 500 firms
- Developed proposal response strategy and negotiated
multi-million contracts
- Developed alliances with industry/trade associations,
utilities, and government agencies
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Southern California Edison
Rosemead, California; Unit Manager, Manufacturing &
Commodities |
1/95 – 6/97 |
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Recruited and led team of forty marketing and service
managers and support staff to retain and build revenue base
for top 100 customers representing approximately $750
Million of annual revenue: |
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- Conceived successful marketing strategy to retain most
profitable base of customers
- Developed business case and implemented strategy for
marketing cores services to external clients
- Led recruitment effort to build top line marketing,
sales and technical management team
- Led team that developed and implemented SCE’s
Automated Marketing Information System
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Sat-Networks International
Jamul, California and Mexico City, Mexico; President |
3/94 – 12/94 |
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Profit
and Loss responsibility for Systems Integration firm that
designed, implemented, and maintained advanced IT systems
for voice and data networks in US and Latin America: |
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- Restructured traditional engineering firm into Systems
Integration firm and grew business by more than 500%
- Negotiated acquisition of Mexico City based IT and
established Network Operations firm
- Implemented spectrum of first Latin American Internet
and Private Network Systems
- Negotiated strategic alliances with Mexican Govt.
Department of Communications and Transportation
- Opted to leave firm after managing merger with Mexican
based partner
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Pacific Resources and Management, LTD.
Los Angeles, California; Chairman
Founder and CEO of MBE (Minority Business Enterprise)
Systems Integration firm |
3/93 – 3/94
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- Established firm that designed, installed and operated
leading-edge Distance Learning, Video Arraignment, and
other applications for the Education and Legal markets
- Clients included Maricopa County Community College
District, CSU-Long Beach, and NEC
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NEC
America, Inc.
San Jose and Los Angeles, California; Marketing and Sales
Director of Computer and Communications Division
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1987- 1993 |
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Conceived and executed national corporate marketing and
sales program to stimulate sales of computer and
communications technologies and services: |
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- Developed national marketing and sales strategy
targeted at Fortune 250 and Pacific Rim firms
- Established strategic alliances with industry
associations and government agencies
- Developed applications integrating VSAT, FOTS, OCR,
and Cellular technologies
- Sold IT Applications based systems representing total
revenue stream of $175M
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American Telephone and Telegraph
Los Angeles and Pleasanton, California |
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National Account Operations Manager |
1981 - 1987 |
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- Built fourteen state Regional Service Management Team
for deregulated telecom markets
- Negotiated Volume Purchase and Service Agreements with
Fortune 250 firms
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Los
Angeles; National Accounts Sales Manager |
1983-1984
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- Directed multi-state team responsible for telecom
marketing and sales to Fortune 500 Companies
- Established my regional sales team as top regional and
national performer
- Conceived executive marketing and selling program for
Pacific Rim international clients
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Basking Ridge, NJ; Product and Market Manager |
1981-1982
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- Developed corporate marketing and new product training
programs
- Delivered marketing seminars to all Regional Bell
Operating Companies
- Delivered executive presentations on market
transformation to Baby Bells
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Pacific Telephone and Telegraph
Los Angeles, California; Account Executive
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1979 - 1981 |
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Developed and marketed multi-state telecommunications; top
Branch performer |
Palos Verdes Library District, CA
Palos Verdes, California; Regional Director |
1977 - 1978 |
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Directed a nationally recognized public library system
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Richmond Public Library
Richmond, California; Librarian and Project Director |
1970 - 1973 |
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Developed new informational and referral services for
culturally diverse groups |
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EDUCATION |
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2000
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Graduate of First
Latino Leadership Institute, UCLA Graduate School of
Management |
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1989-1990 |
Graduate of
Executive Program; UCLA Graduate School of Management |
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1973-1977 |
Ph.D., Library and
Information Science; University of Wisconsin, Madison |
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1969-1970 |
Master of Library
Science, University of California, Berkeley |
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1965-1969 |
Bachelor or Arts
Degree, Political Science, University of California,
Berkeley |
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CLASSES TAUGHT |
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Whittier College
Dept. of Business Administration |
International Business |
BSAD 350 |
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Management Information Systems |
BSAD 341 |
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Business Applications with Computers |
BSAD 240 |
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International Marketing |
BSAD 423 |
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Developing Int. E-Commerce Business
Plans |
BSAD 390 |
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Introduction to College Writing |
INTD 100 |
California State University
School of Library and Information Science
San Jose and Fullerton |
Ethnic Collection Development |
SLIS 266 |
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Information Organization and Management |
SLIS 204 |
California State University
Channel Islands |
Operations Management
(Undergraduate) |
Business 320 |
University of California, Los Angeles
Graduate School of Library and Information Science |
Introduction to Audio Visual
Technologies |
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Chicano Bibliography |
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| University of Arizona, Tucson |
Information seeking Behavior of
Etholinguistic Populations |
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New and Emerging Technologies
(Graduate School of Library and Information Science) |
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| Golden Gate University |
International Telecommunications
(MBA in Telecommunications Program) |
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FELLOWSHIPS, GRANTS, AND AWARDS |
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2000 |
Sempra Corporate
Award for “Minority Business Champion” |
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2000 |
Sempra Fellowship
to attend UCLA Latino Leadership Program |
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1989 |
NEC Global
Fellowship to attend UCLA Executive Leadership Program |
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1976 |
US Office of
Education LSCA Research Award ($18,000) |
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1973-1976 |
US Office of
Education Title IIB Doctoral Fellowship |
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1974-1975 |
Ford Doctoral
Fellowship |
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1971-1972 |
California State
Library Demonstration Award ($250,000) |
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1969 |
Fellowship from
Latin American Library |
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1969 |
University of
California Graduate Fellowship |
PUBLICATIONS
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| Books:
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Daniel
F. Duran and Michael Schmidt. Energy Services Outsourcing
(Vienna, Virginia: Public Utility Reports, Inc., 2002.
Daniel F. Duran. Latino Communications. (New York: Arno
Press, 1980)
Daniel F. Duran. Latino Materials. (Santa Barbara, CA:
ABC-CLIO and Neal-Schuman, 1979) |
| Other
Publications: |
‘A
Grounded Design Approach for Outsourcing.” In Conference
Proceedings of The International Business and Technology
Research Conference, Las Vegas, Nevada, October, 2004
(Co-authored with Dr. Jeffrey Decker and Lana Nino, CPA,
MSBA)
“The Confluence of E-Book Architectures and Web Anchored
Syllabus Construction.” In Proceedings of Ed-Media, World
Conference on Educational Media, Hypermedia &
Telecommunications, Honolulu, Hawaii, 2003
“Transforming the Energy Business: New Sales and Marketing
Channels.” In Proceedings of Product Development Marketing
Association, Atlanta, Georgia, October, 1998
“Reforma.” In the ALA Yearbook, Chicago, ALA, 1979
“Informational Status and the Mass Media: The Case of the
Urban Poor.” Collection Building, 1:1, 1978, pp. 49-60
“Bilingual-Bicultural Resource Series.” Set of 4 guides used
by elementary and secondary school teachers. Madison,
Wisconsin: Department of Public Instruction, Equal
Educational Opportunity Office, 1976-1977
“A Comparison of Jamaican and Puerto Rican Library
Development.” In A Search for New Insights in Librarianship:
A Day of Comparative Studies, edited by William L.
Williamson. Madison, Wisconsin: Library School, University
of Wisconsin, 1976
“The Librarian as Street Artist.” In Progress in Urban
Librarianship, compiled and edited by Theodore Samore.
Milwaukee, Wisconsin: School of Library Science, University
of Wisconsin, Milwaukee, 1974
“Media, Mobility, and Minority Manpower: Concept for Total
Library Service.” California Librarian, 34, January 1973,
pp. 49-60
“Library Service to the Non-English Speaking.” In the ALA
Yearbook, Chicago, ALA, 1976, p. 250 |
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RESEARCH AREAS |
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Outsourcing Design and Strategy
Renewable Energy Policy
New Technologies & Infrastructure Platforms for Content
Management
Organizational Change and Business Process Reengineering
Entrepreneurial Approaches to International Business and
Marketing
Electronic Commerce and Business
Information Seeking and Utilization
Mass Media Research Methodology
Information Technology
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